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How to use Google Keyword Planner for Free?

Unlock the power of free keyword research with our beginner's guide on how to use Google Keyword Planner for free. Learn to create a Google Ads account, navigate the Keyword Planner, and discover new keywords to boost your SEO strategy without spending a dime. Start optimizing your content today!

Google Keyword Planner
Google Keyword Planner for Free?

How to use Google Keyword Planner for Free?

Are you struggling to find the right keywords for your content? Do you want to boost your website’s SEO without spending a fortune? Well, you’re in luck! Google Keyword Planner is an incredibly powerful tool that can help you discover the best keywords for your content, and the best part? You can use Google Keyword Planner for free! In this beginner’s guide, we’ll walk you through everything you need to know to get started with Google Keyword Planner, ensuring you can make the most of this fantastic tool.

What is Google Keyword Planner?


Google Keyword Planner is a tool provided by Google to help advertisers and content creators discover the most effective keywords for their campaigns. Initially part of Google AdWords, it has become an essential feature of Google Ads. This tool provides insights into keyword search volumes, competition levels, and more, making it an indispensable resource for anyone looking to improve their SEO strategy.

Key Features

The tool offers several features that can help you optimize your content:

  • Keyword Discovery: Find new keywords related to your business or niche.
  • Search Volume Data: See how often keywords are searched.
  • Competition Analysis: Understand how competitive a keyword is.
  • Forecasting: Get predictions on how keywords might perform in the future.

Why Use Google Keyword Planner for Free?

Benefits for SEO

Using Google Keyword Planner for free can significantly enhance your SEO strategy. By identifying high-volume, low-competition keywords, you can optimize your content to rank higher in search engine results pages (SERPs). This means more visibility, more traffic, and ultimately, more conversions.

Benefits for Content Creators

For bloggers and content creators, Google Keyword Planner is a goldmine. It helps you understand what your audience is searching for, allowing you to tailor your content to meet their needs. This leads to more engaging and relevant blog posts, videos, and social media updates.

How to Access Google Keyword Planner for Free

1. Creating a Google Ads Account

First things first, to use Google Keyword Planner for free, you need to create a Google Ads account. Don’t worry; you don’t need to run any ads or spend any money. Simply sign up with your Google account and set up your Ads account without launching a campaign.

2. Navigating to Keyword Planner

Once your account is set up, navigating to Google Keyword Planner is a breeze. Go to the Tools & Settings menu in Google Ads. Under the Planning section, you’ll find Keyword Planner. Click on it, and you’re ready to start your keyword research journey.

How to Use Google Keyword Planner for Free

Discover New Keywords

Finding Keyword Ideas

Enter a word or phrase related to your niche, and Google Keyword Planner will generate a list of related keywords along with their search volumes and competition levels. This helps you identify potential keywords to target in your content.

For example, if you’re a travel blogger, you might enter “best travel destinations,” and Google Keyword Planner will provide you with a list of related keywords, such as “top travel spots,” “budget travel destinations,” and “family vacation ideas.”

Get Search Volume and Forecasts

Understanding Search Volume

Search volume indicates how many times a keyword is searched for in a given period. High search volume keywords can drive more traffic, but they often come with higher competition. Balance is key—look for keywords with a good mix of volume and competition.

For instance, if you find that “summer travel destinations” has a high search volume but high competition, you might opt for a related keyword with slightly lower search volume but much lower competition, such as “affordable summer vacation spots.”

Plan Your Content Strategy

Analyzing Competitors

Use the keyword data to analyze what your competitors are targeting. This can give you insights into their strategies and help you find gaps in the market that you can exploit. By understanding the keywords your competitors rank for, you can create content that fills in the gaps or offers a unique perspective, giving you an edge in the search results.

Tips for Effective Keyword Research

Think Like Your Audience

Consider what words and phrases your audience might use to find your content. Put yourself in their shoes and think about their needs and search behavior. This mindset will help you discover keywords that are both relevant and effective.

Use Long-Tail Keywords

Long-tail keywords are more specific and usually longer phrases that can be easier to rank for. They often have lower search volume but higher conversion rates because they cater to more targeted search queries. For example, instead of targeting “travel,” you might target “best travel destinations for families.”

Check Keyword Trends

Look at how search volume changes over time to spot emerging trends. Tools like Google Trends can help you identify seasonal or rising keywords, allowing you to capitalize on current and future trends in your content.

Common Mistakes to Avoid

Don’t Ignore Low-Volume Keywords

Sometimes low-volume keywords can be highly relevant and easier to rank for. They may not bring in massive traffic, but they can attract a very targeted audience, which can be more beneficial in the long run.

Avoid Keyword Stuffing

Overloading your content with keywords can hurt your rankings. Focus on natural, relevant use of keywords. Quality content that addresses your audience’s needs will always perform better than keyword-stuffed articles.

Regularly Update Your Keywords

The digital landscape changes rapidly, so keep your keyword strategy up to date. Regularly revisiting and updating your keywords ensures that you’re always targeting the most relevant and effective terms for your content.


Google Keyword Planner is an invaluable tool for anyone looking to improve their SEO or content strategy. It’s free, easy to use, and provides a wealth of information that can help you make smarter decisions. Whether you’re a blogger, YouTuber, or digital marketer, mastering this tool can give you a significant edge. So, why not get started today and unlock the potential of your keyword research with Google Keyword Planner for free?


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